Declaration of Independence Essay Example | Topics and Well Written Essays - 1250 words

Declaration of Independence - Essay Example Lee asked for a newly declared independent government, one that could form alliances and draw up a plan for confederation of the separate Colonies. The need for some such move had become increasingly clear during the last year, especially to George Washington, if for no other reason than as a rallying cry for his troops. The Virginia soldier chosen by Congress to general its Continental Army languished in New York, short of supplies, short of men and short of morale while facing the threat of a massive British offensive (House 2007).DiscussionCongress immediately turned to consider Jefferson's document. It would have to serve as a sort of early version of a press release--an explanation that could be disseminated at home and around the globe by broadside and to be read aloud at gatherings. Its statements had to inspire the troops and garner public support for the action Congress had just taken. Not surprisingly, Congress paid close attention to the document's language.The delegates t ook the time to spruce it up a little and edit out what they found objectionable. In general the Congress was fine with the vague sentiments of the early paragraphs that have since become the cornerstone of American democracy. What the delegates were more interested in, however, and what they saw as the meat of the document, were the more concrete declarations. For years, they had based their resistance to England on the belief they were not fighting a divinely chosen king, but his ministers and parliament. But during the previous 14 months the Crown had waged war on them, and King George had declared the Colonials in rebellion, that is, outside his protection. Common Sense had gotten them used to thinking of the king as that "royal brute" and this document were supposed to explain why he should be so considered. Thus Jefferson had produced a catalog of George III's tyrannies as its heart and soul (Hole 2001). Congress at length struck out some sentimental language in which Jefferson tried to paint the British people as brothers unconcerned to American suffering and a paragraph where he ran on about the glories the two people might otherwise have realized together. But more substantive changes were especially telling. Among George’s crimes, Jefferson had listed the slave trade, contending that the king had â€Å"waged a cruel war against human nature† by assaulting a â€Å"distant people† and moving them into slavery in â€Å"another hemisphere.† This was too much for Jefferson’s fellow slaveholders in the South, especially South Carolina, and certain Yankee traders who had made fortunes from what Jefferson called the â€Å"execrable commerce.† Together, representatives of these Southern and Yankee interests deleted the section. In any case, after more than two days of sometimes-heated debate, on July 4, 1776, the Continental Congress approved the revised document that explained its declaration of independence of July 2. The approval was not immediately unanimous, since the New York delegates had to await instructions from home and did not assent until July 9. At the time of approval, Congress

Essay about a song Example | Topics and Well Written Essays - 500 words

About a song - Essay Example The lines â€Å"Winter is over, Summer is near,† (Krall lines 3-4) etched its symbolism into my head as pictures and memories filled in my mind. The lines depicted the change of seasons—for me, it symbolized the amount of change that happened in my life from the age of eight. I decided then and there to pause for a moment and letting out a soft sigh, I let the memories of childhood come back to me. The song didn’t stop and continued to play in the once silent room. More of the lyrics struck me as it continued to play. Diana sang on, saying that â€Å"I wished it would rain, washing away the sadness and tears,† (Krall lines 14-15), whether she meant it literally or not, I interpret it in relation to childhood experiences. The lines could mean that sometimes, being a kid is about being happy and that there are times when a grown up misses the life where there were a lot less responsibilities. I may not be a full fledged grown up but I can relate to the song where there are times I wish I could go back the time when all I would worry about is what game to play with the other kids in the neighborhood; when all I would think about it enjoying a worry-free life. The water from the rain symbolizes the power of the rain to cleanse a certain item—for those who are not kids anymore, it is to forget the worries and responsibilities for a moment and return to a life of innocence even for the quickest time. This time around, the song was nearing its end when another couple of lines caught my attention, â€Å"I stood there in the salt spray air,† (Krall line 19) the salt spray air could symbolize the air by the salty sea—according to a Carl Jung, a psychologist, in dreams, the sea itself symbolized uncertainty and vastness (qtd in Spoinas). It can pertain to life—anyone’s life, in general, where uncertainty is constantly present. Dangers and opportunities can be found in any corner and we are left

Was Nelson Mandela A Great Leader History Essay

Was Nelson Mandela A Great Leader History Essay INTRODUCTION The leader is a man who comes closest to realizing the norms the group values the highest; this conformity gives him his high rank, which attracts people and implies the right to assume control of the group. (Homans, 1950). The underlying need-structure of the individual which motivates his behavior in various leadership situations. Leadership style thus refers to the consistency of goals or needs over different situations. (Fiedler, 1967). One of the great leaders who had the above qualities fulfilled in him was Nelson Rolihlahla Mandela, former president of South Africa and world acclaimed international statesman. The following would be a detailed analysis of his leadership traits, behavior and the situations in which he had proved himself a good leader. ABOUT NELSON MANDELA Nelson Rolihlahla Mandela commonly known as Nelson Mandela was born in 1918 in Umtata, Transkei, South Africa; son of Henry Mandela (a Tembu tribal chief). He married Evelyn Ntoko Mase (a nurse), 1944, divorced, 1956; married Nomzamo Winnie Madikileza (a social worker and political activist), June 14, 1958, divorced; married Graca Machel (lawyer), 1998; children: (first marriage) Thembi (a son; deceased), Makgatho (son), Makaziwe (daughter); (second marriage) Zenani (daughter), Zindziswa (daughter). He took up a correspondence course with the University of South Africa (now UNISA) to complete his first degree. He was awarded his Bachelors degree in 1941, and in 1942 he was articled to another firm of attorneys and started upon a law degree at the University of Witwatersrand. By 1948 Nelson Mandela had failed to pass the exams required for his LLB law degree, and he decided instead to settle for the qualifying exam which would allow him to practice as an attorney. LIFE AS A PRISONER During the 1940s and 1950s he rose rapidly through the ANC hierarchy but was frequently subject to police harassment, detention, and banning. When the ANC was outlawed in 1960 he went underground and organized its military wing, Umkhonto we Sizwe (Spear of the Nation). In 1962 he was Sentenced to five years imprisonment for inciting Africans to strike and for leaving South Africa without a valid travel document. In 1964, whilst still in detention, he was charged with treason and, after giving a memorable four-and-a-half hour speech criticizing apartheid, he was sentenced to life imprisonment. Living in a prison had the same meaning as living in the worst place in South Africa: Robben Island. ANC prisoners earned D classifications, which was prisoners who were the most dangerous and had the least rights. They were kept in cells with hay carpets and thin blankets as beds and iron buckets for toilets. The daily menu was always the same; small portion of corn soup with extra vegetable or meat chop for dinner. The men were wearing thin shirts from khaki and shorts, even during the winter, and were restricted from reading newspapers or magazines-they were not allowed to read any news at all. The prisoners spent most of their time in a chalk mine, where they worked very hard As one of the leaders of the group, Nelson received more harsh treatment than the others. He was kept 23 hours in his cell every day, shined only by a lamp. This made him unable to sleep or know what the time was. He was only allowed to have one visitor every six months and once he was not allowed to see his wife for two years, Winnie. He could only write and receive one letter every six months. The letter he received was screened by the guard, who would cut the parts that were considered to be unsafe, effectively erasing those parts even though there were writings behind those parts. In total Mandela spent twenty-seven consecutive years in detention. From 1964 to 1982 he was held on Robben Island, from 1982 to 1988 in Pollsmoor Prison, Cape Town, and from 1988 to 1990 in Victor Verster Prison, Paarl. From 1985 on he rejected several offers of conditional release which would have imposed severe limits on his political activities. In many ways his imprisonment increased his, already considerable, political status and resulted in a worldwide campaign for his release. During the 27 years that Mandela spent in prison, hidden from the eyes of the world while he quarried limestone and harvested seaweed, his example of quiet suffering was just one of numerous pressures on the apartheid government. Public discussion of Mandela was illegal, and he was allowed few visitors. But as the years dragged on, he assumed the mantle of a martyr. In 1982 Mandela was moved to the Maximum security Pollsmoor Prison outside Cape Town. This move apparently stemmed from fears by the South African authorities that Mandela was exerting too great an influence on the other prisons at Robben Island. Mandela spent much of the next six years in solitary confinement, during which he was allowed a weekly 30-minute visit by his wife, Winnie. He was offered a conditional freedom in 1984 on the condition that he settle in the officially designated black homeland of Transkei, an offer Mandela refused with an affirmation of his allegiance to the African National Congress. In 1988, Mandela was hospitalized with tuberculosis, and after his recovery he was returned to prison under somewhat less stringent circumstances. In February 1990 he was unconditionally released to scenes of joyous celebration at home and abroad. LIFE AS A POLITICIAN Another revisionist interpretive approach is to understand Mandelas greatness as a collectively manufactured achievement the deliberate assembly of a messianic personality originating in a movements awareness Of its own organizational shortcomings and willingness to compensate for them by directing its ideas through a charismatic individual. This is indeed part of Mandelas story, for the ANC certainly began to intentionally contrive a public legend around Mandelas  leadership  well before he went to prison during the 1952 defiance campaign, when collective decisions and activities were attributed to his personal genius. The appearance in South Africa at this time of popular photo-journalism aimed at black readers made this easier, and Mandela himself took pains to ensure that the media images matched the messages he and his comrades wished to project. Mandelas earliest political experience came while enrolled at the University College of Fort Hare, where he was working to obtain a Bachelor of Fine Arts degree. While at the college, he was elected to a student political organization known as the Students Representative Council. Soon after, Mandela was expelled for participating in a protest on campus (ANC archive). Because of this, Mandela attended Johannesburg where he finally obtained his BA. Soon after, he joined the  African National Congress  in 1942, during the height of  World War II. Nelson Mandelas personal fixation with freedom brought him to work with many other members of the African National Congress to form a group under the leadership of a colleague, Anton Lembede (ANC archive). The groups main focus was to change the African National Congress into a mass movement, including all people from urban communities to those in the country. Mandela was instrumental in many political endeavors, many of which were anti-apartheid movements such as the Program of Action, a policy based initiative which was founded on the principle of using the non-violent weapons of boycott, strike, civil disobedience and non-co-operation (ANC archive). This eventually became the modus operandi of the African National Congress. And yet, some of our greatest leaders and role models have to resort to evil in order to do well. Mandela, being no exception to this, was the leader of an armed resistance group known as Umkhonto we Sizwe (Spear of the Nation), formed in 1962. Mandela explains his reasoning: At the beginning of June 1961, after long and anxious assessment of the South African situation, I and some colleagues came to the conclusion that as long violence in this country was inevitable; it would be wrong and unrealistic for African leaders to continue preaching peace and non-violence at a time when the government met our peaceful demands with force. -Nelson Mandela. He was eventually elected President of the African National Congress in 1991. Later, in 1994, he was democratically elected President of the State of  South Africa. QUOTABLE QUOTS OF NELSON MANDELA Let freedom reign. The sun never set on so glorious a human achievement.   A good head and a good heart are always a formidable combination.   Only free men can negotiate. Prisoners cannot enter into contracts.   Communists have always played an active role in the fight by colonial countries for their freedom, because the short-term objects of Communism would always correspond with the long-term objects of freedom movements.   SELECTED WRITINGS OF NELSON MANDELA No Easy Walk to Freedom, Basic Books, 1965. The Struggle Is My Life, Pathfinder Press, 1986. Long Walk to Freedom: The Autobiography of Nelson Mandela, Little, 1994. AWARDS GIVEN TO NELSON Jawaharlal Nehru Award for International Understanding from the government of India, 1980; Bruno Kreisky Prize for Human Rights from the government of Austria, 1981; named an honorary citizen of Rome, 1983; Simon Bolivar International Prize from UNESCO, 1983; W. E. B. DuBois Medal, 1986; Nobel Peace Prize, 1987; Liberty Medal, 1987; Sakharov Prize, 1988; Gaddaff Human Rights Prize, 1989; Houphouet Prize, 1991; Nobel Peace Prize, 1993; numerous international honorary degrees, including honorary doctorate degree, Open University, Cape Town, 2004; honorary degree, Amherst College, New York, 2005. CLOSING THOUGHTS True, Mandela had important collaborators that helped him to become a hero and he was the beneficiary of social context and historical circumstances. But no reassessments are likely to detract from Mandelas  achievements  as a political performer whether following his own strategic intuitions or acting out a collectively contrived script. Mandelas understanding of politics as performance is well documented it is obvious and explicit in his courting of the media as early as the 1950s, and his fascination from that time with costumes and disguises. But Mandelas iconic status is not just the consequence of his theatrical capacity to motivate and inspire. His authority is also the product of the occasions when he has acted against the grain, when he has asserted his own individual will. Such actions have continued since his supposed retirement. Nelson R. Mandela, in the wake of political turmoil, was one man who was both willing and able to stand up and fight back. Indeed, we can see how the man developed his legacy through his activist years, his years in prison, and his much more elaborate life afterwards. Despite Mandelas history of supporting terrorism (was on the offical US Terrorist Watch List), the South African Broadcasting Corporation poll for the Greatest South Africans, had Mandela ranked number one greatest South African of all time. Conclusion Nelson Mandela has never wavered in his devotion to democracy, equality and learning. Despite terrible provocation, he has never answered racism with racism. His life has been an inspiration, in South Africa and throughout the world, to all who are oppressed and deprived, to all who are opposed to oppression and deprivation. Mandela personifies struggle and today he is still leading the fight against apartheid with extraordinary resilience and vigor after spending nearly 3 decades of his life behind bars. He has sacrificed his private life and his youth for his people, and remains South Africas best known and loved hero. Nelson Mandela reinforces the fact that leaders have very different qualities and that leadership success is more complex than just identifying few traits or preferable behaviors. He is endowed with many personality traits that make him a natural leader, and over the course of his lifetime, he has also developed many leadership skills and strategies Mandelas leadership success can be attributed to his use of consensus. Consensus is considered to be the superior decision making process to build commitment and motivation in group members towards group objectives. Using consensus aids in making the best possible decision and utilizes the resources of everyone involved. In conclusion, Nelson Mandela is viewed as a revolutionary leader for his ability to empower and motivate others using his strong regard for consensus and the democratic process.

ABC, Inc. Case Study Analysis Essay -- Business management Essays

  ABC, Inc. Case Study Analysis †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all the tasks necessary to hire the new employees in a timely fashion. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Background Carol Robins, a new campus recruiter for ABC, Inc., in early April he was able to hire 15 new trainees who were destined to work for Monica Carrolls, the operations supervisor. From the interviews that were conducted, it appears that Carl was unable to accomplish all of the tasks necessary so that the new hires could begin work. These tasks included documentation, drug testing, material preparation for the orientation, and facility scheduling. Monica Carrolls did contact Carl on May 15 concerning his process with the hiring process. Other employees had failed to keep the paper copy of the master orientation manual current so that it can be quickly copied. Another factor appears the rapid expansion of the company. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alternatives With more than one problem a major focus on a number of different Solutions, such as, Prior planning by Carl could have eliminated some of the issues; however, Carl’s in experience would probably still have result...

Crime and Violence in Jamaica Essay

Jamaica is a small third world country in the Caribbean with a population of approximately 2, 709, 300 people. The country faces many problems yearly but the worst is the ever increasing crime rate. In October 2011 Jamaica was ranked 3rd in a report of countries with the highest crime rates by the Geneva Declaration on Armed Violence and Development . The country has taken a turn for the worst over the past few years. Our local television stations and newspapers are packed with daily stories of robberies, political disputes, abuse in its many forms, murders, kidnappings, rapes and more recently, scamming. There are many factors which may contribute to crime and violence in our country. There are factors such as lack of jobs, lack of education, poverty, abuse or influence in homes, poor justice system and improper methods of dealing with conflict. A primary contributing factor to crime and violence in Jamaica is lack of jobs. Upon leaving school it is extremely difficult for Jamaican youths to find jobs so many of them turn to crime to sustain themselves. Many young people who fail to get jobs, either because they were under qualified or there was just nowhere to accommodate them, turn to felonies such as robbery and drug sale (especially marijuana). When asked why they choose to rob and sell drugs, many persons reply that they are just trying to make a living. There are also some situations in which students whose parents are out of jobs, sell drugs to make money for their tuition. Read more: Crime essay Another primary contributing factor to crime and violence in our country is poverty. It is a well known fact that many families in Jamaica are poor. In many of these families there is usually only a single parent, more often than not- a mother, and several children. In these situations the parent is unable to care for so many children. We see families with five, seven and sometimes even ten or more children appear on our local news programs asking for assistance because their children cannot attend school or they cannot buy necessary items for them. Many of these families are not able to provide proper shelter or food for their children, and they cannot afford to send them to school. A child from such a home might turn out to be uneducated and  may not be able to get a job in the future. Another child might decide that he cannot endure poverty any longer and may turn to crime to get â€Å"quick cash† or to try and make a living. Lack of education is another contributing factor to crime and violence in Jamaica. It is said that â€Å"Education is the key to success†, but sadly in this area, Jamaican youths are found lacking. Many young people have to drop out of school early for a variety of reasons. Some are unable to find school fees, books and other necessary items to attend school, others are made to stay home to look after an ill parent, many teenage girls get pregnant in school also and end up leaving school to try and find work to look after themselves and their child and others decide that school is just â€Å"not working out† and they choose to drop out. With a lack of education and proper training, and with the economy being the way it is, it will be nearly impossible to get a job. Being uneducated and unable to get a job many young people turn to crime to support themselves. The fourth contributing factor to crime and violence in Jamaica is abuse and/or influence in the home or a difficult home life. Some young people come from homes where they are abused or where there is violence. The popular saying â€Å"The child is a product of his environment† proves to be true. Children who grow up in homes where there is violence or criminal activities are more likely to grow up doing the same thing. Sadly, some children in our country are even introduced into criminal lifestyle by their parents. For example there have been cases where teenage girls are led to prostitution by their mothers who are also prostitutes. A child such as this will grow up doing this and even if she decides to change, it will not be easy because it is what she is used to. Also if such a child wishes to change, other factors could also prevent it. Factors such as poverty and lack of education. She will find it difficult to get on her feet and will eventually be forced to continue the lifestyle. In such situations the parents are to be blamed for introducing the child to certain lifestyles but they can also indirectly cause their child to turn to a life of crime. An example of this would be a child who has a difficult home life where there is abuse or conflicts. As a result this child may have a low self esteem and  self worth and will be easily influenced by his/her peers and may eventually get involved with things such as drugs. This same child may also have pent up anger and might be violent with his peers. The influence of music is also a contributing factor to crime and violence in Jamaica. Dancehall music has become increasingly violent over the past few years and it is evident that it is influencing our people negatively, especially our young people. It is no secret that Jamaican teenagers look up to and imitate the behaviors of our Jamaican artists. Watching the incredibly violent videos of dancehall sensation Tommy Lee, it is hard to believe that he would allow the distribution of such violent songs and videos. His videos are so violent that they cannot be viewed on television and can only be found on the popular social network Youtube. His songs are also heavily edited to allow radio play. With so many young people looking up to him and singing his lyrics it is nearly impossible for them not to be influenced by his negative lyrics. And this has indeed been happening in our society. My own brother told me about a situation at his school where a teenager wrestled a fellow class mate to the ground and rubbed his shoe in his face. When taken to the office the boy said his classmate had said something he did not like and he referred to popular lyrics from Tommy Lee. Here we are seeing where music is contributing to violence in our country. Many of these popular songs also include lyrics about the use of marijuana and other drugs. When teenagers listen to these songs and hear the people they look up talking about marijuana , they will want to try it too. This leads to the use and distribution of the illegal substance in our country. Jamaica’s poor justice system is also contributing to crime and violence in our society. Recently we are seeing where persons suspected of committing crimes are held in prison and awaiting trial for months and sometimes years at a time. Others are never convicted and are left to roam the streets and even to commit other crimes. It is understandable that persons will want justice for crimes committed against them and/or their loved ones. It must be very difficult to see someone who is responsible for murder walking around free while someone‘s parent, friend or sibling‘s life has been cut short. The family or friend of this deceased person may eventually decide to  stop hoping for the justice system to come through for them and may take matters into their own hands. When this person decides to end the life of the suspected murderer some friend or family of this person may decide to exact revenge on the disgruntled person, thus the chain of violence continues. It has also come to light that some members of the police force are involved in crimes in the country. If we cannot trust the persons who are supposed to protect us and look out for our best interests, then who can we trust? This also explains why many people decide to take their own revenge instead of waiting for the justice system to work. Even police officers who are not involved in crime will sometimes cause the public to lose faith in the justice system by poor methods of investigation, inactivity and poor judgment. Many investigations and open cases are jeopardized by police officers who are either ignorant or just negligent of the procedures to take when gathering evidence. Considering all these problems with the justice system it is not hard to see why some citizens take matters into their own hands and exact their own revenge. The final contributing factor to crime and violence in Jamaica is ineffective methods of dealing with conflict. The citizens of our country seem to not know how to correctly resolve problems. As soon as we feel threatened or offended, even about the smallest things, we resort to violence to â€Å"get back† at the person. We are not a people who will sit and talk through our problems, instead we find the quickest or easiest way to get revenge. Many people are injured and some even lose their lives over simple misunderstandings that could have been resolved without violence. Though our country has a high crime rate we must continue to hope for and work towards a day when there is no violence and crime plaguing our little island. In order to achieve this goal we must first address the root causes of crime and violence, these include factors such as lack of jobs, lack of education, poverty, influence of music, abuse and influence in the home, ineffective methods of conflict resolution and poor justice system.

Home Depot Essay

Today’s market is characterized by highly competitive organizations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. Today most companies find that it impossible to create any kind of sustainable competitive advantage based on product alone. It is common knowledge that every one of the successful companies sought and found a precise understanding of how it could create a customer-centered competitive advantage. Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered. Hence, in order to bring out exceptional customer services within the company operations, the management should employ fine-tuned organizational restructuring. Moreover, employing proactive customer commitment involves the consideration on culture and infrastructure (Lowenstein, 1997). Organizations that capitalize on customers’ active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979; Reichheld & Sasser, 1990). Rather than going after every potential source of revenue, companies eliminate useless assets that do not add value for customers’ satisfaction. Business organizations implement bureaucratic policies and procedures for the benefit of the staff, customers and the company in general. According to Bowers, Martin & Luker (1990), if consumers somehow become better customers — that is, more knowledgeable, participative, or productive — the quality of the service experience will likely be enhanced for the customer and the organization. Company Profile The Home Depot is the world’s largest home improvement retailer and second largest retailer in the United States. From one store to $73. 1 Billion in sales, Home Depot has come a long way in a short time. This organization is very familiar to this writer as he was employed here for a few years after leaving the Marine Corps and was his first civilian job. Home Depot stands out more than many organizations that this writer has worked for because it was his first civilian organization and many adjustments had to be made. The company distributes everyday jobs to participants and creates rules, policies, measures, and hierarchical organizational charts to organize various actions. Home Depot ought to continually amend their structures to become accustomed to the atmosphere shifts, technology changes, organizational grow, and leadership changes. Furthermore, structure is also a means to high-performing teams. Mindful awareness to structure and roles in teams will make the team much more successful. When it comes to leadership, structural leadership contributes a critical role in shaping organizations. It can be influential and stable, even though it is more restrained and less heroic leadership compared on other frames. Structural Change In the traditional supply chain management used by businesses that import materials for production, a lot of people, time and money are invested upon to ensure that the demands of the manufacturers will be handled in the specified date and time required. Before being able to place an order of shipment of raw materials, several transactions are consulted between the supplier and the manufacturer that eats up their valued time. The supply flow normally includes the intention of order, quotation, confirmation, delivery, payment and handling of receipts. Great amount of time is consumed in the mere planning of the purchase orders of a manufacturing company. And since most of the time the transactions involve not only a single supplier, especially in the case of huge international producers, manufacturers deal with sub-suppliers with several forwarders from which a number of consolidations are exchanged. The workload and time that the inventory managers handle defines the proceeding business processes that will follow that predicts and maintains the success and profit of the whole business organization. That is why, efficiency counts! The best suppliers continuously update and upgrade their service deliveries in order to answer the demands of their customers. Customers have the ever-increasing demand on getting their hands into the products which can lead to change in supplier if expectations are not met. This is the reason why suppliers who are also industry leaders trend toward more reliable delivery services across their customers. However, problems of delivery are usually attended by most companies through with either quick fixes that do not work or complete and comprehensive designs that take too long and are expensive. The Implemented Plan of Changes Customer Satisfaction Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Rethinking and reformulating the organization on the other hand, entail the consideration of several factors such as various processes, technology, the environment as well as the success factors of people (Cohen and Moore, 2000). Hence, in order to bring out exceptional customer services within the company operations, the management should employ fine-tuned organizational restructuring. Moreover, employing proactive customer commitment involves the consideration on culture and infrastructure (Lowenstein, 1997). Online Marketing The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Appelbaum et sl, 1998). E-marketing is a powerful tool used by different business organizations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss’ mnemonic for how the internet can be applied by all business firms for different e-marketing tactics. These 5S’s are selling, serve, speak, save and sizzle. E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field. In various countries worldwide, more and more business firms have been using e-marketing strategy in order to be competitive. From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are trying to survive by means of e-marketing strategy. Aside from being a promotional medium, the internet is a tool for marketing communications as well. Due to its interactive nature, the internet is an efficient method used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication. Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their development of specific company web sites as part of their integrated marketing communication strategy. There are companies however, that are effectively using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approach now becomes integrated and more strategic. On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wants to implement and apply. At present, people, particularly those in the business arena, tend to engage themselves within the trend of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have put up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet. Within the business world, where competition is strict, internet marketing is one essential marketing strategy applied by most industries. Service Delivery Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. For example, people undergoing cosmetic surgery cannot see the result before purchase. Airline passengers have nothing but a ticket and a promise that their luggage will arrive safely at the intended destination, hopefully at the same time. They draw conclusions about the quality from the place, people, price, equipment, and communications that they can see. Therefore, the service provider’s task is to make the service tangible in one or more ways. Although there are also times when product marketers try to add intangible offers, service managers try to add tangibles to their intangible offers. Physical goods are produced, then stored, later sold, and still later consumed. In contrast, services are first sold, then produced and consumed at the same time. Service inseparability means the services cannot be separated from their providers, whether the providers are people or machines. If a service employee provides the service, then the employee is part of the service. Because the customer is also present as the service is produced, provider-customer interaction is a special feature of service marketing. Both the provider and the customer affect the service outcome. Service variability means the quality of services depends on whom provides them as well as when, where, and how they are provided. For example, some hotels – say, Marriot have reputations for providing better service than others. Still, within a given Marriot hotel, one registration-desk employee maybe cheerful and efficient, whereas another standing just a few feet away maybe unpleasant and slow. Even the quality of a single Marriot employee’s service varies according to his or her energy and frame of mind at the time of each customer encounter. Service perishability means that services cannot be stored for later sale or use. Some doctors charge patients for missed appointments because the service value existed only at that point and disappeared when the patient did not show up. The perishability of services is not a problem when the demand is steady. However, when demand fluctuates, service firms often have difficult problems. For example, because of rush-hour demand, public transportation companies have to own much more equipment than they would if demand were even throughout the day. Thus, service firms often design strategies for producing a better match between demand and supply. For instance, hotels and resorts charge lower prices in the off-season to attract more guests. Restaurants hire part-time employees to serve during peak periods.